How SEO Helped a Telemedicine Startup Grow Organic Traffic by 180% in 6 Months

Industry: Healthcare

About Our Client

Our client is a U.S.-based telemedicine startup offering virtual consultations with licensed doctors across multiple specialties, including dermatology, mental health, and general medicine. Despite growing demand post-pandemic, the client was struggling to gain organic visibility in an increasingly competitive market.

Challenge

The website had minimal visibility on Google for high-intent, specialty-specific keywords such as “online dermatologist consultation” or “virtual psychiatrist near me.”
Lack of location-specific pages made it difficult to target geo-specific searches.
The content strategy was not aligned with patient search behavior, missing out on informative and FAQ-driven content.
Slow page speed, duplicate meta tags, and crawl issues.

Solution

We adopted a holistic SEO strategy combining local SEO, technical fixes, and content-led growth:

Technical SEO Audit & Fixes: Improved site speed by optimizing images and removing unused scripts. Fixed 404s, implemented structured data (FAQ & Medical schema), and optimized meta tags across the site.

Local SEO Optimization: Created dedicated landing pages for major U.S. cities and optimized Google Business Profiles with consistent NAP citations.

Content Strategy Overhaul: Built a blog and resource center addressing common patient queries, symptoms, and telehealth benefits. All content was mapped to high-volume, low-competition medical keywords.

Authority Building: Initiated a targeted outreach campaign to acquire backlinks from health and wellness blogs and local directories.

Results

180% increase in organic traffic over 6 months
Ranked in the top 3 positions for 50+ high-converting keywords
Organic search became the #1 driver of appointment bookings, contributing to a 60% increase in conversions
Significant improvement in site health, with Core Web Vitals in the “Good” range