- Industry: eCommerce
About Our Client
A SaaS company offering a collaborative, cloud-based project management platform tailored for remote teams, freelancers, and SMBs. Despite a strong product, the brand was not gaining adequate organic exposure compared to competitors like Trello, Asana, and Monday.com.
Challenge
- Low visibility for key feature and comparison-based search queries like “Trello alternative”.
- Poor content indexation—Google wasn’t crawling or indexing large sections of their blog.
- Lack of structured content hierarchy and internal linking strategy.
- Utilized opportunity in optimizing for integration-based search queries (e.g., “project management tool with Slack integration”).
Solution
- Content Cluster Strategy: Developed pillar content focused on major use cases (e.g., task tracking, time management, team collaboration) and linked supporting articles targeting long-tail keywords.
- Comparison & Alternative Pages: Created comparison pages targeting competitor names and features.
- Technical Enhancements: Fixed broken links, added missing canonical tags, optimized crawl budget with updated sitemaps and noindex directives.
- Schema Markup & Indexing Fixes: Implemented How-To, FAQ, and SoftwareApplication schema to improve rich result eligibility and visibility. Addressed indexing issues via URL inspection and server log analysis.
- Lead Magnet SEO: Optimized gated content like templates and checklists for high-converting informational keywords.
Results
- Blog traffic grew by 210% in 5 months
- Generated a 3X increase in organic demo sign-ups
- Secured top 5 rankings for “Trello alternatives,” “project management tool for remote teams,” and similar terms
- Reduced indexation issues by 80%, improving overall content reach and ROI
