- Industry: Software as a Service (SaaS)
About Our Client
Our client is a fast-growing SaaS company operating in the project management software industry. They offer a cloud-based platform that helps teams plan, collaborate, and execute tasks more efficiently. The tool is popular among startups, digital agencies, and remote-first companies looking for an all-in-one solution to manage projects. While their product was feature-rich and user-friendly, they were struggling to attract new users through organic search and relied heavily on paid ads for growth.
Challenge
Despite a strong value proposition, the company wasn’t gaining enough visibility on search engines. Their digital challenges included:
- Low rankings for high-intent keywords
- Minimal organic blog traffic
- Weak domain authority
- Limited inbound leads from organic sources
Competitors with aggressive SEO strategies were dominating the search space, making it hard for the client to stand out.
Solution
To drive sustainable organic growth, we implemented a 3-phase strategy:
1. Technical SEO & Site Fixes
- Fixed broken links, slow page loads, and mobile responsiveness.
- Improved site structure and internal linking.
- Added schema markup for FAQs, reviews, and articles.
2. SEO-Driven Content Marketing
- Identified high-volume and niche long-tail keywords.
- Created helpful, search-intent-based content (how-to blogs, comparison pages, feature explainers).
- Refreshed underperforming existing pages with better structure and SEO optimization.
3. Authority Building & Backlinking
- Built high-quality backlinks through guest posting on SaaS and tech blogs
- Got listed on product directories and business review sites
- Collaborated with influencers and SaaS roundup blogs for feature mentions
Results
In just 6 months, the company saw transformational growth:
- 130% increase in organic traffic
- 65% increase in inbound leads
- 15+ target keywords ranked on Google’s Page 1
- 170% blog traffic growth
- Domain authority improved from 22 to 35
The client also reduced their reliance on Google Ads, saving thousands in ad spend while gaining more qualified leads organically.
