- Industry: eCommerce
About Our Client
A direct-to-consumer fashion brand specializing in eco-friendly clothing and accessories. The company targets environmentally conscious consumers through its online store, with a focus on North American markets.
Challenge
- Product and category pages lacked unique, keyword-rich content, leading to thin content penalties and poor rankings.
- Page speed issues, especially on mobile, were leading to high bounce rates and poor Core Web Vitals.
- Internal keyword cannibalization from overlapping product pages and outdated blog content.
- The brand wasn’t ranking for non-branded, high-conversion terms like “sustainable linen shirts” or “organic cotton dresses.”
Solution
- On-Page SEO Enhancements: Revamped meta titles, descriptions, and H1 tags using AI-driven keyword research. Optimized content on category and product pages with a focus on user intent and semantic relevance.
- Technical Fixes: Compressed images, implemented lazy loading, deferred unused JavaScript, and reduced DOM size to improve performance scores.
- Content Consolidation: Merged duplicate or similar product listings to eliminate cannibalization. Developed content hubs around materials (like “why choose organic cotton”) to build authority.
- Backlink Strategy: Partnered with fashion bloggers and sustainable influencers to generate high-quality backlinks and increase referral traffic.
Results
- Organic sessions grew by 120% in just 4 months
- Average page load time dropped from 5.4 seconds to 2.1 seconds
- Keyword footprint expanded by 75%, capturing high-value non-branded terms
- Organic revenue increased by 35%, with category pages driving most of the conversions
