- Industry: D2C eCommerce
About Our Client
Our client is a fast-growing D2C eCommerce brand selling lifestyle products through its own online store. While branded searches were steady, the business wanted to increase non-branded visibility and revenue by ranking for category and product-intent queries.
Challenge
The store had strong products and competitive pricing, but technical and structural issues limited non-branded growth:
- Slow page experience and failing Core Web Vitals, especially on mobile.
- Product and category pages weren’t consistently appearing for competitive non-branded keywords.
- Weak site structure made it harder for search engines to discover deeper product pages.
- Incomplete product structured data reduced eligibility for rich results.
- Organic revenue relied heavily on branded demand instead of discovery-driven searches
Solution
Numarr delivered a technical SEO program focused on performance, structured data, and crawl-friendly architecture.
Core Web Vitals & Performance Optimization
- Improved LCP, INP, and CLS through image compression, lazy loading, and script optimization.
- Reduced render delays by removing unnecessary third-party scripts and optimizing assets.
- Improved mobile page experience across key templates (PDPs + category pages)
XProduct Schema & Rich Results Enhancements
- Implemented and validated Product schema to improve search result visibility.
- Added/optimized key attributes like price, availability, ratings, and variants.
- Resolved structured data errors to increase eligibility for enhanced SERP features/li>
Site Architecture & Discoverability Improvements
- Improved category-to-product linking to strengthen crawl paths and relevance signals.
- Fixed underlinked product pages and improved internal navigation flow.
- Streamlined URL structure and reduced unnecessary page variations that created duplication/
Technical Hygiene & Index Quality
- Cleaned up indexing signals and reduced low-value pages from being crawled.
- Improved consistency across templates to support stable rankings.
- Ensured critical product and collection pages were prioritized for discovery
Results
Within 4 months, the D2C store saw measurable improvements in non-branded growth:
- 28% increase in non-branded organic revenue.
- Improved search visibility for category and product-intent terms.
- Better crawling and discovery of deeper product page.
- Enhanced SERP presence through richer product results.
- Noticeable improvement in mobile performance and site experience
