- Industry: B2B SaaS
About Our Client
Our client is a growing B2B SaaS company offering a cloud-based platform for workflow automation and team collaboration. While the product had strong retention and paid acquisition, organic visibility was not scaling — especially for high-intent feature and solution keywords.
Challenge
The client’s website had solid content, but technical and structural issues were limiting search performance:
- Key landing pages were not consistently appearing in search due to indexation inconsistencies.
- Crawl activity was inefficient because of duplicate URLs, outdated parameters, and unnecessary crawl paths.
- Important pages had weak internal linking, causing poor distribution of authority.
- Multiple templates created overlapping content signals that confused search engines.
- Organic traffic growth had plateaued despite new content production
Solution
Numarr executed a technical SEO plan focused on improving crawl efficiency, strengthening site structure, and stabilizing indexation:
Technical SEO Audit & Diagnostics
- Conducted a deep technical review of site templates, URL patterns, and index trends.
- Identified crawl waste areas and pages receiving low-value bot attention.
- Mapped indexation gaps across core product and feature landing pages.
Crawl Optimization & Index Control
- Consolidated duplicate URLs and improved canonical rules to strengthen primary page signals.
- Cleaned up redirect chains and outdated URLs to reduce crawl friction.
- Optimized sitemap structure to surface priority pages and remove low-value entries.
Internal Linking & Site Architecture Improvements
- Built a targeted internal linking framework across product, feature, and use-case pages.
- Fixed orphan and underlinked pages to improve discovery and authority flow.
- Improved navigational paths to reduce crawl depth for high-converting pages.
On-Page Technical Enhancements (Template-Level)
- Resolved repeated metadata patterns impacting search relevance.
- Improved heading structure and page signals for priority landing pages.
- MAdded structured internal anchor text patterns aligned to feature intent.
Results
Within 3 months, the SaaS website achieved measurable growth driven by a stronger technical foundation:
- 48% increase in organic traffic
- Improved indexation consistency across key landing pages
- IBetter crawl efficiency and a cleaner site structure supporting future SEO scaling
- Higher visibility for high-intent feature and solution keywords
