- Industry: Enterprise / Multi-category Brand
About Our Client
Our client is a large enterprise organization with a high-volume website containing thousands of pages across multiple product and service categories. The site had expanded over time through new sections, legacy URLs, and content updates — making SEO performance difficult to manage at scale.
Challenge
Despite strong brand recognition, search visibility was inconsistent because search engines were struggling to properly discover and index the right pages. The biggest issues included:
- Low and unstable index coverage across priority sections.
- High duplication caused by parameterized URLs, sorting/filter pages, and multiple URL variants.
- Inefficient crawling due to crawl budget waste on low-value pages.
- Broken and outdated URLs creating redirect chains and crawl friction.
- Canonical signals were inconsistent across templates, weakening ranking signals.
- XML sitemaps included non-canonical and low-priority URLs, reducing sitemap effectiveness
Solution
Numarr implemented a structured technical SEO program focused on improving index control, reducing duplication, and streamlining crawl behavior across the site.
Index Coverage & Crawl Diagnostics
- Audited indexed vs non-indexed pages by category, template, and priority.
- Identified crawl waste patterns and duplication sources impacting index stability.
- Created a technical prioritization roadmap aligned with business-critical sections
XML Sitemap Optimization
- Rebuilt sitemaps to include only canonical, high-value URLs.
- Removed parameter pages, redirects, and low-quality variations from sitemap feeds.
- Improved sitemap segmentation for better discovery across site categories
Canonicalization & URL Consolidation
- Implemented stronger canonical logic to consolidate duplicate pages.
- Standardized URL versions to reduce index fragmentation and ranking signal dilution.
- Resolved inconsistencies across templates that were generating mixed canonical directives
Redirect Cleanup & Technical Hygiene
- Eliminated redirect chains and loops by updating internal links and legacy paths.
- Cleaned up broken URLs and outdated routing to improve crawl flow.
- Improved site-level technical consistency to reduce crawl errors and wasted requests
Crawl Budget Improvements
- Reduced low-value crawl paths by tightening index rules and simplifying URL variants.
- Improved internal linking signals to guide crawlers toward priority pages.
- Ensured search engines focused on pages most likely to rank and convert
Results
Within 5 months, the enterprise website achieved clear technical SEO gains:/p>
- 62% increase in indexed pages across priority sections.
- Cleaner index coverage with fewer low-value and duplicate URLs indexed.
- Improved crawl efficiency and reduced crawl waste.
- Stronger canonical signals and more consistent SEO performance across templates.
- Improved visibility potential through better discoverability and indexing stability
