- Industry: E-Commerce
About Our Client
Our client is a growing direct-to-consumer eCommerce brand in the fashion and lifestyle space. With strong customer loyalty and an expanding product line, they were ready to scale up their online visibility and revenue.
Challenge
Despite solid sales from organic traffic, the client was not seeing profitable returns from their paid ads. Their previous campaigns lacked targeting, optimization, and clear performance tracking. They needed a smarter strategy to get better results from their ad budget.
Solution
We launched a data-driven PPC strategy across Google Ads and Paid Social (Meta and Instagram). Here’s how we did it:
- Conducted in-depth keyword and competitor research.
- Designed high-converting ad creatives and copy tailored to each audience segment.
- Implemented conversion tracking, dynamic remarketing, and shopping feed optimization.
- A/B tested ad formats, audiences, and bidding strategies weekly. Continuously optimized campaigns based on ROI and funnel stage performance.
Results
In just 90 days, the company saw transformational growth:
- 3.2X Return on Ad Spend (ROAS)
- 78% Increase in Monthly Revenue
- 55% Lower Cost Per Acquisition (CPA)
- 42% Boost in Click-Through Rate (CTR)
- Strong remarketing performance with 6X ROAS
