Free SEO Tool

Schema Markup Builder

Generate valid JSON-LD structured data for your pages without writing code. Pick a type, fill in the fields, and copy the script into your page's head.

Generated JSON-LD: paste inside <head>

Test your markup afterward with Google's Rich Results Test to confirm eligibility.

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How to use the schema markup builder

  1. Choose the schema type that matches your page.
  2. Fill in the fields, and watch the JSON-LD update automatically.
  3. Copy the script into your page's <head>, then validate it with Google's Rich Results Test.

What is schema markup?

Schema markup is structured data you add to a page to describe its content in a way search engines understand, using the shared vocabulary from schema.org. The recommended format is JSON-LD, a small script in your page's head. It can make your pages eligible for rich results like review stars, FAQs, and business info panels.

Why structured data matters

Structured data helps search engines understand exactly what your page is about, which can unlock rich results that stand out and earn more clicks. It won't rank a bad page, but for the right content it's one of the highest-leverage technical additions you can make.

Frequently asked questions

What is JSON-LD?

JSON-LD is the format Google recommends for structured data. It's a small script you place in your page's head, separate from your visible content.

Where do I put the schema markup?

Inside the <head> of the page, though it also works in the body. Add the script generated above as-is.

Does schema markup improve rankings?

Not directly, but it can earn rich results that improve click-through, and it helps search engines understand your content.

Which schema type should I use?

Match it to the page: Organization for your homepage, Article for blog posts, Product for shop pages, FAQ for a questions section, and so on.

Do I need to match schema to visible content?

Yes. Google requires that structured data reflects content actually visible on the page, or it may be ignored or penalized.

How do I test my markup?

Paste your page URL or code into Google's Rich Results Test and the Schema Markup Validator to check for errors.

Can I add more than one schema type to a page?

Yes. You can include multiple JSON-LD blocks on a page, for example Organization plus FAQPage.

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