Check any page's rel=canonical tag. See whether it points to itself, to another URL, is missing, or conflicts with a second tag.
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A wrong canonical can quietly de-index good pages. Our team audits and fixes them at scale.
Book a Free CallA self-referencing canonical means the page points to itself, which is the healthy default. Canonicalized elsewhere means the page tells search engines to index a different URL instead, so make sure that's intentional. Missing means there's no canonical at all, and conflicting means two or more canonical tags disagree, which usually makes search engines ignore them.
When the same or similar content is reachable at several URLs, the canonical tag tells search engines which one to treat as the original. A wrong or missing canonical can split ranking signals across duplicates or, worse, point search engines away from the page you actually want indexed.
It's a <link rel="canonical"> tag that tells search engines the preferred URL when the same content is available at more than one address.
The page's canonical points to its own URL. It's the recommended default and removes ambiguity even when there are no duplicates.
The page is telling search engines to index that other URL instead of this one. Make sure that's what you intend.
It shouldn't. Multiple canonicals, especially conflicting ones, usually cause search engines to ignore them all. Keep exactly one.
Yes. Use the full https:// URL and place the tag in the <head>. Canonicals in the body are ignored.
No. It's a strong hint, not a command. Search engines usually respect it but can choose a different canonical if signals conflict.
Use our Canonical URL Generator to build a clean, correct tag with tracking parameters stripped.
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